404 errors

THIS SECTION IS NOT COMPLETE

A 404 error is an HTTP error code which means that the file requested by the user can't be found. In your case it means that one of your visitors entered a wrong URL in the address bar or that you or another website has a dead link somewhere. When it is available, the referrer is shown so you can find the page which contains the dead link. If not, it means generally that it is a direct access, so maybe someone has bookmarked a link which doesn't exist anymore.
How to catch these errors

If your webhost supports the .htaccess file, you can create it in the root directory of PrestaShop and insert the following line inside: ErrorDocument 404 /prestashop/404.php. A user requesting a page which doesn't exist will be redirected to the page /prestashop/404.php. This module logs the accesses to this page: the page requested, the referrer and the number of times that it occurred.

Search engine keywords

Search engine keywords added to stats nav

Search engine keywords
What is this?

There are many ways to find a website, but one of the most common is to find it with a search engine. Identifying the most "visitor-making" keywords entered by your new visitors is really important, it allows you to see which product you have to put in front if you want more visitors and customers.

How do you do that?

When a visitors come to your website, the server know it's previous location. This module parse this URL and find the keywords in it. Currently, it manages the following search engines: Google, AOL, Yandex, Ask, NHL, Yahoo, Baidu, Lycos, Exalead, Live, Voila and Altavista. Soon it will be possible to add dynamically new search engine and to contribute to this module!